Problem
Harley Davidson motorcycle riders all over the U.S. love the freedom and ability to ride with fellow biker enthusiasts, but it can be hard to meet up with the right people. While it is always fun to go on an annual east coast road trip every summer with old friends, an itch to go explore more territory and ground is on every biker's mind.
Solution
Ride Along is an app created by Harley Davidson that uses location device inquiries to suggest scenic rider destinations near you or manual location input. Better yet, bikers are given a list of other users who have already committed to taking the designated route to get a feel for group sizes and make connections prior to and/or after the ride. Bikers can also plan ahead by looking up future dates and locations that may be of interest to them. To spread awareness of the app, a campaign was built centering around "escaping" the mundanes of everyday life.
Skills: App Concept Development, Campaign and Mobile Visual Identity, Adobe Photoshop, Adobe Illustrator
Original App Icon Design
Revised App Icon Design
After receiving feedback, the icon was reconstructed to feel more like a map pin with less resemblance of a cone shape.
Campaign Components
A landing page dedicated to promoting the app and its various features was built in Webflow.
This guerrilla idea is meant to bring the app right to you by bringing uncommon acquaintances together to pass their time experiencing America's best scenery through a digital screen.
