Problem
Mercy Dental Group is a southern Wisconsin dental practice with 12 offices spanning outside of Madison catering to a wide variety of patients while also being invested in helping out the local community. Going to the dentist is essential to a person's health, but is often overlooked and feared without the proper information and reassurance from the dental practice itself.
solution
Create a collateral brand booklet that makes sense for the broad target audience and connects to their point of view as being a place to flourish. The visual approach included implementing floral accents intertwined with dental tools to demonstrate how Mercy Dental Group is heavily involved in growing with their patient's needs.
Skills: Typography, Adobe Photoshop, Adobe InDesign, Branding, Mockup Manipulation
Desaturated photography with a half tone texture overlay is used to emphasize and bring out the uniqueness each patient presents. The bright color palette expands upon the less chromatic blue and orange complementary color palette used throughout Mercy Dental Group's current site to give the booklet an extra breath of life. Subtle paint swash textures to display the text helps bring in that extra touch of human.
Complete Brand Booklet
