Problem
Allegro Medical is a medical supply e-commerce site providing convenience and professional based knowledge to its shoppers. Their current site is difficult to navigate due to cluttered page layouts without a clear, recognizable brand identity to make consumers come back.
Solution
Build a visual identity that feels distinct from other online health and wellness e-commerce sites with a bright, flowy illustration style that feels personable and playful. Interconnected swashes and a decorative script typeface were used throughout the homepage to evoke the key brand idea that Allegro Medical is right alongside its customer's journey to get them the best quality products that will improve their life. Clean and consistent rounded corners were used to group sections together making content heavy pages easier to process.
Skills: Branding, Adobe Photoshop, Page Layout, Typography
Homepage
Product Detail Page and checkout page
Product Collection Page
